WHEN /

NOVEMBER 19, 2019  9 AM - 3:30 PM

EE LOGO FINAL.png

WHERE /

the dennard center

atlanta tech college

1560 metropolitan ave.

atlanta, ga

WORKSHOPS

CLICK EACH FOR SESSION DETAILS

10:30 - 11:30 am

The Necessary Evils: How to Avoid the Five Mistakes Entrepreneurs Make


This session will give attendees a high-level view of the biggest issues that entrepreneurs face. We will discuss topics such as; choosing the correct legal entity for your business, protecting your intellectual property, protecting your rights with agreements, and employment issues. Take part in this session and get ahead of potential pitfalls you may face as a small business owner. Attendees will learn about: Choosing the best business entity
Protecting intellectual property
Maintaining appropriate agreements
Considerations when hiring employees
Considerations while still an employee Presented By: Katherine Sparks, Esq. (learn more about Katie)




Rock Stars in an Elevator: Creating a Great 3o-Second Elevator Speech


We will briefly review the reason that pitches are either good or bad. Then using popular songs as templates, we will give examples of great pitches. The artists include Lady Gaga, Johnny Cash, John Lennon, Kanye West, and others. Each song leads to one way of creating a pitch that resonants and is remembered. At the end, audience members can present their pitch and then have it fixed using the best song template. Can you guess which song is the best? Presented By: Jim Beach (learn more about Jim)




LinkedIn: Personal Branding for Entrepreneurs


For most young entrepreneurial businesses, YOU are the brand. Potential investors and future customers are attracted to you first, then your company. Because of this, your personal brand is very important. Gregg will show you what makes a strong LinkedIn profile and explain what you should be doing daily on LinkedIn to build relationships and grow your personal brand. Learn the answers to the following questions: * What is Personal Brand and why is it so important for entrepreneurs?
* What's the difference between your LinkedIn profile and your LinkedIn company page?
* What are the most important parts of your LinkedIn profile (and do I really need one)?
* What should I be doing daily on LinkedIn to grow my brand and business?
* What are of the newest LinkedIn features on the desktop and cell phone? Presented By: Gregg Burkhalter (learn more about Gregg)





 

1:15 - 2:15 pm

The Necessary Evils: How to Avoid the Five Mistakes Entrepreneurs Make


This session will give attendees a high-level view of the biggest issues that entrepreneurs face. We will discuss topics such as; choosing the correct legal entity for your business, protecting your intellectual property, protecting your rights with agreements, and employment issues. Take part in this session and get ahead of potential pitfalls you may face as a small business owner. Attendees will learn about: Choosing the best business entity
Protecting intellectual property
Maintaining appropriate agreements
Considerations when hiring employees
Considerations while still an employee Presented By: Katherine Sparks, Esq. (learn more about Katie)




Rock Stars in an Elevator: Creating a Great 3o-Second Elevator Speech


We will briefly review the reason that pitches are either good or bad. Then using popular songs as templates, we will give examples of great pitches. The artists include Lady Gaga, Johnny Cash, John Lennon, Kanye West, and others. Each song leads to one way of creating a pitch that resonants and is remembered. At the end, audience members can present their pitch and then have it fixed using the best song template. Can you guess which song is the best? Presented By: Jim Beach (learn more about Jim)




LinkedIn: Personal Branding for Entrepreneurs


For most young entrepreneurial businesses, YOU are the brand. Potential investors and future customers are attracted to you first, then your company. Because of this, your personal brand is very important. Gregg will show you what makes a strong LinkedIn profile and explain what you should be doing daily on LinkedIn to build relationships and grow your personal brand. Learn the answers to the following questions: * What is Personal Brand and why is it so important for entrepreneurs?
* What's the difference between your LinkedIn profile and your LinkedIn company page?
* What are the most important parts of your LinkedIn profile (and do I really need one)?
* What should I be doing daily on LinkedIn to grow my brand and business?
* What are of the newest LinkedIn features on the desktop and cell phone? Presented By: Gregg Burkhalter (learn more about Gregg)